Enhance the overall viewing experience of customers, guide consumption through fragrances, improve customer emotions and immersion, and promote the growth of cinema operating data. By cleverly combining customer behavior and olfactory experience, optimizing the spatial atmosphere, increasing the attractiveness of the cinema, improving the entry rate, retention rate, consumption growth, and customer loyalty, it helps achieve the cinema's business goals. Through precise fragrance management and optimization, cinemas can provide customers with a comprehensive and multi scenario pleasant experience, thereby enhancing overall operational efficiency and brand value.

Program objectives and planning

（1） Enhancing the overall viewing experience for customers: Through carefully designed olfactory experiences, customers can feel a unique atmosphere at every stage of entering the cinema, watching movies, resting, waiting, etc., further enhancing the immersion of movie viewing.

（2） Creating a cinema brand image: endowing the cinema brand with personality through fragrance, enhancing customers' memory of the cinema, promoting customers' brand identity and loyalty, especially for the unified brand image shaping of chain cinemas.

（3） Enhancing customer traffic and satisfaction: Creating a pleasant environment during customer waiting, ticket purchasing, and viewing to maintain a positive emotional state, increase their satisfaction and willingness to revisit.

（4） Enhancing customer emotions and immersion: Through the clever use of fragrances, customers' emotions are elevated, their immersion is enhanced, and they are more immersed in the movie plot, while also improving the overall viewing experience.

（5） Optimize the spatial atmosphere and enhance the attractiveness of the venue: Provide customized fragrance experiences for various areas of the cinema, create a unique spatial atmosphere, attract customers to enter the store, and enhance the cinema's unique brand sense.

（6） Enhance business data and promote consumption growth:

Entry rate: Attract more customers to the cinema through the guiding effect of fragrance, especially during newly opened cinemas or special events.

Retention rate: Enhance the overall customer experience, making them feel happy in every corner of the cinema and increasing their retention time.

Consumption growth: Stimulating customers' emotions through fragrances to encourage them to spend more in the cinema (such as dining, gift purchases, etc.).

Loyalty: Create unique olfactory memory points, so that customers can immediately perceive the unique atmosphere of the cinema every time they enter, enhancing brand loyalty.