As a space centered on sports, health, and comfort, fragrance design not only enhances customers' exercise experience, but also helps to improve the overall comfort and vitality of the environment, and create a healthy and fresh atmosphere to help customers maintain a pleasant mood during exercise. By combining the fitness attributes of the gym with the behavioral needs of customers, customized fragrance designs are made for different areas such as the entrance area, training area, yoga area, rest area, shower area, beverage area, etc., comprehensively enhancing customers' comfort, emotional mobilization, and overall exercise experience. Through the stimulating effect of fragrance, it helps customers improve their exercise focus, enhance their exercise motivation, and increase their loyalty and follow-up rate to the gym. With the support of IoT technology, an intelligent fragrance management system can be provided for fitness centers, achieving unified management of multiple stores and areas, improving management efficiency and saving operating costs. Through continuous data monitoring and analysis, ensure that fragrance design can be dynamically adjusted according to actual needs, thereby ensuring that customers always enjoy the best fitness experience. Promoted the improvement of brand building, sales growth, and member loyalty in fitness centers, allowing every customer to feel relaxed and energetic during the fitness process, thereby enhancing the market competitiveness of fitness centers.

Plan Objectives and Planning

（1） Enhancing Comfort and Vitality during Exercise: Through fragrance design, the comfort and freshness of the gym environment are improved, helping customers maintain a good emotional and mental state during exercise.

（2） Stimulating exercise motivation and enhancing focus: By using fragrance to stimulate customers' exercise motivation, it helps them focus more on exercising and improve exercise effectiveness.

（3） Create a healthy, fresh, and vibrant environment: Create a healthy and fresh fitness environment that allows customers to feel comfortable and relaxed, enhancing their goodwill and loyalty towards the gym.

（4） Increase member retention and follow-up rates: Through unique fragrance experiences, enhance customers' overall favorability towards the gym, stimulate their desire for follow-up, and thereby increase member retention and follow-up rates.

（5） Utilizing IoT technology to improve management efficiency: Through IoT technology, fragrance devices can be remotely managed to ensure consistent fragrance effects across multiple regions and enhance management efficiency.

N Effect evaluation

Customer satisfaction survey: Collect information on the impact of fragrance design on the overall fitness experience through customer feedback surveys or evaluations on online social media platforms.